Hotel reviews have gained significant roles in the planning of travels as they provide first-hand information by former guests who have been in the property. Reviews may be useful in giving valuable information but should be treated as a tool in the planning process and not a decision-maker. Being aware of the way to perceive feedback will enable travelers to collect some light without being confused without any rational reason. The best use of reviews is in supplementing good evaluation as opposed to substituting it.

Star ratings are usually the introduction and hardly anyone describes the experience of a guest. Written reviews are more detailed in nature as they include descriptions of particular details including cleanliness, the responsiveness of staff, noise levels, and room conditions. These facts contribute to the visual portrayal of what a stay can be like in real-life aspects by the travelers. By reading several reviews, one gets a wider picture and eliminates the possibility of clinging to one opinion.

Reliability can be measured by consistency in feedback. Where multiple reviewers refer to the same areas of strength or concern, e.g., consistently clean rooms or frequent problems with noise, the patterns are to be noted. Singular complaints can be a source of personal expectations, but repeated results can indicate the actual conditions. Observation of patterns assists the travelers to create expectations that are realistic.

Reviews are much contextualized. Hotels are likely to get varied responses when the guests are on a business trip, leisure or family trip. The implication of knowing the purpose of the reviewer to travel would aid in deciding whether the experience is relevant or not. Contextual reading helps to avoid the wrong interpretation of otherwise sound feedback.

Reviews with emotional coloring ought to be handled with any consideration. Very positive or negative remarks can be based on personal facts and not on the objective conditions. Reviews that include both positive and negative viewpoints and examples are most beneficial to the travelers. The smaller attention paid to emotional tone and a more consistent emphasis on facts enhances accuracy.